Prior to the implementation of multi-brand operation risk, thermometer enterprises also need to be careful

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in order to in an impregnable position in the business world, many magnetic thermometer companies are turning their in marketing, in the brand marketing strategy has been put on a lot of enterprise marketing, magnetic flap thermometer enterprises are no exception. However, not all companies are called & other; Procter & throughout; , a glorious one is mine, contrary to brand marketing can be more hardware companies to carry out the gold idea remains to be discussion. Erecting brand wuzhishan such phenomenon is very interesting: we feel after using two bottles of head and shoulders the result is bad or sick, isn't it possible choice pan or rejoice when shopping next time. This time there will be complacent, although in, behind because they have the same club & ndash; — Procter & gamble. As one of the world's largest commodity company at present, p&g's olay, head & shoulders, pantene, rejoice, tide, ariel, and even the pringles pizza, and many other well-known brands. Obviously, p&g ever erected brand wuzhishan, consumers want to dig out the tathagata palms are difficult. QEj magnetic flap | | glass thermometer thermometer floating ball | | glass thermometer thermometer two-color thermometer

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industry also has the same effect. Don't say, hardware lighting industry use multi-brand operation last year there's plenty of enterprise. In order to strengthen the brand, kinghan lamp act the role ofing derive dominated modern iron & other Knight & throughout; And leading engineering crystal & other; The count & throughout; As well as the leading modern crystal lamp & other; Dynasty & throughout; Three architectural brand; Have a plenty of overstep type extension product line, in order to relatively independent operation and established brands, such as guanhua lighting this year more than 200 ten thousand yuan to build energy-saving lamp division; Have in order to improve the end demand subdivision, such as qi lang lighting new push two big brands & other; Throughout the Rodney &; 、“ Mr ShiLuo & throughout; Into categories such as european-style lamp; Different from the above three, yu di on household modern low-pressure lamp series products fill the blank of the channel and the walk to the individual is given priority to, increase the profit space; Doing a good job in home lighting category's its brightest Ming not to be outdone, introduced a palace jenn-air brand of crystalline light. QEj magnetic flap | | glass thermometer thermometer floating ball | | glass thermometer thermometer two-color thermometer

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multi-brand operation benefit is maximize the integration of market resources, to meet customers different levels of consumer demand, large area dispersed swiftness to occupy the market and promote sales. The perspective behind the failure of a glorious one relative surface is broken. Actually, multi-brand operation failures also abound, recently there is on the lighting, the shortage of funds, tried to increase his brand to expand market share, after finally induce the crisis of capital chain. QEj magnetic flap | | glass thermometer thermometer floating ball | | glass thermometer thermometer two-color thermometer

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household act the role ofing belongs to low interest and high participation in the industry. That consumers usually not too concerned about, but there is demand will get actively involved in, and at present the town area of home lighting alone more than thousand. Guanhua lighting chairman yu early birth, said in an interview on under previous profession characteristic resolution the lamp act the role ofing more channels of brand, the brand equity is not obvious, so that an enterprise can stop high, middle and low brand preemption market, low-end brand for high-end brand dilution effect also too won't big. Should the words & other; Come out to mix, always also & throughout; 。 In fact, with the passage of time, the multi-brand strategy in each industry are increasingly showing its disadvantages. QEj magnetic flap | | glass thermometer thermometer floating ball | | glass thermometer thermometer two-color thermometer

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in the first place, the various brands are independent, do a set, the formation of brand communication between hard, in such aspects as research and development, manufacturing, marketing, service failed to effectively integrate, aeriform in increasing the capital. Second, the implementation of multi-brand strategy is to stop subdividing markets, but there are too many brands, the brand the line between vague, not only brings to the consumer choice of confusion, also formed the infighting between brands. So, multi-brand operation risk, magnetic flap thermometer prior to the implementation of the enterprise also need to be careful. QEj magnetic flap | | glass thermometer thermometer floating ball | | glass thermometer thermometer two-color thermometer

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